Make better food choices by understanding your motivational needs behind your food choices. Knowing why you eat the way you do might be helpful in your making better choices
According to the Maslow’s Hierarchy of Needs, humans are generally motivated by the following 5 tiers of needs. It is also believed that the bottom level needs to be somewhat satisfied or met before one can move onto the next level.
Traditionally, this theory used to be applicable to how food is generally consumed.
But now? Not so much, or at least not so in Singapore*
*Instead of calling it 1st world issues, I would like to see as changing times and current affairs. I believe in constant evolution and moving forward; There will be more progression and more movement as change is the only constant.
There is no number after 1; Calling yourself 1st world is akin to putting a stopper on growth.
The 5 considerations are:
Biological & Physical – Eating for Hunger & Survival
Primitively, this is how food was consumed. We eat because we are hungry, we eat for the energetic effects of foods, we eat to survive and live.
Economics & Sustainability – Affordability, Accessibility & Convenience
Because it is there, because it is easy, because it is within reach. Eating out of convenience & accessibility, or perhaps affordability. Eating because the food was obtained through a discount or promotional deal.
Friends, Family & Connections – Family, Get togethers & Gatherings
Banter chatter, inclusion, a sense of belonging. You eat because your mum made it, your granny cooked it, because it is exactly what everyone else is doing. More often than we realize, we eat because we don’t want to feel left out, and we crave for that connectivity amongst the group.
Esteem, Respect, Status & Recognition – Social Influence, Business Obligations
Eating to prove a point. Indulging to show that they can, relishing to prove that one is able, obligating to maintain status quo and perception. Feeding not just your physical body but more importantly, your ego.
Self Actualization, achievement of personal goals – Goal Achievement & Purposeful eating
For the greater good, health goals, an appreciation of cuisine sophistry, or perhaps even, the divine power. This includes eating for aesthetical reasons, moral beliefs and also health sustenance.
Because of knowledge & education, the decision-making process has become more sophisticated. We are informatively empowered to push through physical discomfort & mental stress in pursuit of strategic long-term goals.
Example 1. Fasting/ Intermittent Fasting has grew to become a popular trend in the recent years. Essentially supported by growing number of medical studies to show that the act of fasting is healthy and potentially acts as a healing tool for various health conditions.
Quite often, hunger is still prevalent in an individual when they fast. However, they still choose to fast because they recognize the medically proven benefits of not eating. The fundamental level of biological & physical need is then ignored and skipped.
Example 2. Dinner gathering with family & friends – Ever so often, we feel the obligation to eat the same food as our peers in order to fit in or to maintain a certain social connection. More so when it is inconvenient or awkward to express your “unique” eating habit/diet. Whether you are hungry or not, if it is something you can afford or not, these are just additional factors that will serve to influence your choice. They are parallel considerations rather that “level up” factors, depending on your circumstance or nature.
In this diagram, the biological & physical need is still presented as the base level because it is, afterall, the basis of food consumption. When all is stripped bare, it is the most primitive and instinctive need amongst all.
The other 3 factors are viewed as parallel considerations, subjected to situational conditions & differing personalities.
Top level of self actualization is the acknowledgement & combination of these factors to serve your greater goal.
These are the 5 main reasons of food consumption. Sometimes it is the main reason, and yet it also most likely that they co-exist. And (in my idealistic opinion) it is the most POWERFUL, when all 5 boxes are checked.
Maslow (1970) estimated that only 2% of the people would reach the state of self-actualization - I think he might have raised the number if he saw the accessibility & availability of information these days.
From a curated sample size of 18 people (including Abraham Lincoln & Albert Einstein) He identified 15 common traits of Self-Actualizers as the following:
Now apply these characteristics into the kind of ‘eater/ consumer’ you are..
Do you think you are a mindful eater – a self actualizer?
Embrace Self Actualization Mindful Eating. It is SAME.
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“Hey, this is healthy, eat this”
“This is high in protein, it is good for you”
“This is sugar free and healthy, eat it.”
Does all this sound familiar to you?
Often enough I wonder, is there is such thing as too much of a good thing? Just because something is wholesome or is a better option, does it mean it should be indulged in and we should consume a lot of it?
Our body, our minds, our health, our environment, our options, everything, undergo several changes every day, every year, all the time. So while a certain food is considered nutritious or healthy in terms of nutritional profile, it doesn’t necessarily mean that it is healthy for you at that exact point of time in your life.
E.g.
Apples are generally deemed as a healthy fruit. It has a good amount of vitamins & minerals, high in fiber & a good probiotic for the gut and also perhaps shown to improve heart health. However, this might not be the same for a person with severe diabetes or one who is on a KETO diet as one of their main objectives is reduce sugar intake and lower blood glucose.
Milk/ Breast milk, aren’t they once the best nutrition that we were first fed with? It is filled with colostrum, essential fatty acids that feeds the baby with the necessary nourishment. But do we continue to drink breast milk, or even milk as we develop and grow? Do you think it is a supply & convenience issue? Or is it because our bodies and our nutritional needs have evolved and changed as we grow?
By labelling a food to be healthy, is an acknowledgement of its specific benefits & purpose. But does it mean that it is healthy and good for everyone? Not necessarily so.
The fact is, sometimes we need certain macronutrients over another, other times we have to avoid a certain mineral, and another time we should moderate the intake of a specific substance.
Our nutritional requirements, physical activities, mental capabilities, emotional stability, needs to be adapted daily, weekly, constantly. Particularly so in this fast changing world & ever evolving surrounding.
Knowledge & understanding how a specific food can benefit you or fuel your health goals or personal situation is what is truly healthy.
Empower Yourself: Eat mindfully + Practice food consciousness + Know why you are eating what you are eating.
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